Marketing is a central function within the organisation that identifies, anticipates and supplies customer requirements, ensuring it is carried out efficiently and profitably both on and offline. This will include identifying customer needs, and developing and promoting products and services around those needs. The marketing department will work closely alongside the sales and product functions within the business.
Companies are increasingly seeking candidates with a marketing qualification. The roles vary within many travel employers, but listed are some of the more popular that C&M Travel Recruitment recruit for:
A Marketing Executive will report to the marketing manager and will assist with trade and consumer PR and advertising, liaising with external agencies, co-ordinating marketing campaigns and monitoring responses. Often the Marketing Executive will provide marketing support to the sales team.
The Marketing Manager is responsible for implementing strategic marketing plans to drive sales and ensure targets are met - this includes monitoring all campaigns and promotions and KPI reporting. The marketing manager will identify, recommend and plan for marketing, promotion and communication.
The Head of Marketing is responsible for the day to day running of the department. They are responsible for leading the marketing team in generating cost effective enquiries through the full marketing mix and available channels.
The E-Commerce team are responsible for the management, design, specifications and testing of all customer facing website reservations. They will work with external customers and vendors on potential developments or needs for customer facing website eMember resources or initiatives, and will provide feedback to marketing teams.
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